View Project

VetRxDirect approached us with the desire to produce an online pet pharmacy. In addition to providing customers with the ability to order pharmaceutical products for their pets online, VetRx Direct had a goal to become the most respectable online pet pharmacy in the world and to create a supportive relationship with local veterinarians.

One particular challenge in this project was to create a secure platform that would efficiently and safely collect additional customer information like pet name, vet name, and prescription information. The platform had to then manage the approvals of prescriptions before orders could be shipped. These requirements among others lead us to create a custom e-commerce platform that was built from the ground up with SEO in mind. We engineered a checkout process that set the bar for usability in the online pet medicine space.

In addition to launching the e-commerce website, we collaborated in launching an SEO campaign that propelled to the top of Google search results for terms like “Pet Medicine” and “Dog Medication”. All this has translated in to making one of the fastest growing online pet pharmacies online today.

On May 11th, 2009, the National Association of Boards of Pharmacy awarded VetRxDirect with the first ever Vet-VIPPS accreditation. This award represents a milestone in the online pet pharmacy space and puts VetRxDirect in the lead as the most respectable name in online pet pharmaceutical providers.

VetRxDirect began with a single mission: provide pet owners with a convenient and affordable way to purchase pet medications, while providing extraordinary customer service and honoring the owner’s relationship with their veterinarian. In early 2006, VetRxDirect’s focus on supporting the pet/owner/veterinarian relationship was revolutionary in the online pet pharmacy industry.

Cramer Development has been involved with VetRxDirect from day 1, developing a custom built e-commerce platform, and providing technology and e-commerce consulting and guidance. VetRxDirect consistently followed Cramer Development’s recommendations, and successfully launched the pet pharmacy in

  1. The efforts payed off immediately, and VetRxDirect has experienced growth each year since their public launch.

In 2008, VetRxDirect was the first online pharmacy to receive the Veterinary-Verified Internet Pharmacy Practice Sites (Vet-VIPPS) accreditation. Cramer Development assisted VetRxDirect in meeting the technical requirements during the accreditation process. This accreditation speaks to the continued emphasis VetRxDirect has placed on the veterinarian relationship.

Since the public launch of VetRxDirect, Cramer Development has been instrumental in VetRxDirect’s ongoing e-commerce efforts providing SEO recommendations and the technical expertise required to scale the VetRxDirect platform to match the increased demands of their growing business.