The Startup Lifecycle

FullStack provides the right kind of support for your startup at every stage of the entrepreneurial journey.

Percieved Need & Idea

Goal

A clear understanding of a pain point, need, or opportunity, know who it applies to, and have a high level idea of how it can be addressed.

Activities

We provide founders and visionaries with a proven framework and process for turning their ideas into scalable technology products and successful companies. There is no specific formula for becoming a visionary or having an extraordinary idea. That’s why we’re here.

FullStack Discipline Involvement
  • Startup Consultant
  • Product Manager

Identify Market Opportunity

Goal

High level market research and validation of your idea to understand who is addressing this same need, the good and bad of the competitions approach, and what the potential value of your opportunity is based on the size of the addressable market.

Activities
  • Market Research
  • Customer Discovery
  • Problem Definition
  • Basic Competitor Analysis
  • Identify Risks, Analogs, & Antilogs
  • Customer Empathy Map
  • Define Value Proposition
  • Clarify Assumptions
FullStack Discipline Involvement
  • Startup Consultant
  • Product Manager

Business Model

Goal

A holistic picture of your business model from custom segments and value propositions to monetization plans and key delivery channels. With this it’s possible to create hypotheses and experiments to further test and validate the original idea within the context of a business that generates economic value.

Activities
  • Business Model Canvas
  • Financial Projections
  • Strategic Partnership Research
  • Detailed Competitor Analysis
  • Extensive Customer Discovery
  • Market Opportunity Analysis
  • Risk Board
  • Validated Learning Framework
FullStack Discipline Involvement
  • Startup Consultant
  • Product Manager

Product Roadmap

Goal

Turn the value proposition into a tangible, executable roadmap that consists of product features, design needs, technology needs, and a scalable testing framework for validating the product itself. This is organized and broken down into smaller vertical slices for implementation as a prototype that transitions into a minium viable product.

Activities
  • Feature Descovery
  • Design Discover
  • Technology Discovery
  • Prototype Requirements
  • Acceptance Criteria
  • Success Criteria
  • Team Composition
  • Defined Hypothesis
  • Experiments Design
  • High Level MVP Specs
  • Time & Cost Projections
FullStack Discipline Involvement
  • Startup Consultant
  • Designer
  • Engineer
  • Product Manager

Prototype

Goal

Create a low-fi product combines the design and technology approach into a proof of concept that is used to formalize the validated learning framework and the organization of the product roadmap.

Activities
  • Interactive Proof of Concept
  • User Centered Design
  • Customer Validation
  • User Tests
  • Analytics & Measurement
  • Mininal App Development
  • Document Validated Learning
  • Define Vertical Feature Slices
  • Update Risk Board
  • Update Business Model Canvas
  • Update Product Roadmap
FullStack Discipline Involvement
  • Designer
  • Engineer
  • Product Manager

Minimum Viable Product

Goal

Build a version of the product in vertical feature slices which allows a team to collect the maximum amount of validated learning about customers and the business model with the least effort.

Activities
  • Application Development
  • Front-end Development
  • Hybrid & Native Mobile
  • Continuous Delivery Tooling
  • User Centered Design
  • A/B Testing Framework
  • Business Intelligence Framework
  • Customer Validation
  • User Tests
  • Document Validated Learning
  • Update Risk Board
FullStack Discipline Involvement
  • Designer
  • Engineer
  • Product Manager

Growth

Goal

Iteratively refine the product and processes until you uncover a repeatable process for creating and delivering value to your customers, while being an economically viable and sustainable business. This manifests itself in steady week over week growth of 5-10% for an extended time period.

Activities
  • Iterative Feature Development
  • Regular Releases
  • Refactoring
  • Performance & Optimization
  • User Centered Design
  • Refine & Improve Tooling
  • Ongoing Customer Validation
  • Iterative Validated Learning
  • Ongoing Experiments
  • Sales & Marketing Support
  • Customer Service Support
  • Hiring Your Team
  • Team Onboarding & Integration
FullStack Discipline Involvement
  • Startup Consultant
  • Designer
  • Engineer
  • Product Manager

Rapid Growth

Goal

Scale your repeatable process for creating and delivering value in order to capture as much of the addressable market as you can as quickly as possible. Doing so dramatically increases revenues and is profitalbel for the company and investors.

Now you have a proven, repeatable framework for discovering and validating market opportunities, as well as building high qualtiy, resiliant technology products by focusing on the team nad consistently improving processes.

Activities
  • Large Investment Round
  • Company Building
  • regular Releases
  • Ongoing Team Building
  • Market Penetration
  • Focused Scaling & Optimization
FullStack Discipline Involvement
  • Startup Consultant
  • Designer
  • Engineer
  • Product Manager

Maturity

Goal

Become a market leader that is constantly increasing your customer base and revenues by capturing and retaining the market share.

Activities

You're on your own, but we are here to help you innovate and solve your technical hurdles as they come up.

Innovation or Decline

Goal

As other competitors enter the same market, you continue to innovate your value proposition to retain your existing market share or uncover new value poropositions that enable you to expand your addressable market. Failure to do so results in competitors outpacing you and eventually an overall decline in revenues and market share.

Activities

If you continue to utilize the lean framework and adhere to agile principles, you will be disciplined, methodical, consistent, and data driven in innovating at a steady pace. Don't become complacent... tooling and processes are your best friends.